RETAIL

Challenge

One of the world’s leading retailers was charged with doubling revenue in a specific region within five years. This had to be achieved without significant increases in the marketing budget or the opening of any new outlets.

Solution

Garrison Group worked together with the client conducting a thorough analysis of the market giving deep psychographic insights into the high-value targets. Brand positioning was adapted accordingly, setting the guide for the entire marketing plan. In-store communication and layout were targeted and employees were all trained in the understanding of the high-value targets.

Result

The retailer doubled its revenue in three years.

FINANCE

Challenge

A leading European bank wanted to increase its penetration and spending per credit card in a strategically important market.

Solution

Garrison Group worked together with the Bank to develop a brand new sales tool for on-site bankers in discussion with their potential clients. The sales tool was based on a deep analysis of the potential clients and understanding them, not only from a needs-based perspective but from a lifestyle perspective, too.

Result

The Bank increased sales of credit cards by 60%. Its approval rating went up by 33%. Spending per card went up by 40%.

PHARMACEUTICAL

Challenge

A leading world pharmaceutical company wanted to increase the penetration of two OTC products normally recommended to patients by their doctors.

Solution

A two-fold strategy was developed targeting both doctors and patients, thereby creating both a push and a pull effect for the products. A consumer segmentation was developed for the patients and a medical segmentation for the doctors. These segmentations then formed the basis for the brand strategy that later guided all activities.

Result

Product 1 achieved sales results 50% above target. Product 2 achieved sales results 30% above target.