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Whether I’m conducting research projects or offering strategy consultancy to our clients, I have one mission: to help companies fulfil their vision by connecting with the consumer TRUTH. I believe that building a relationship with the consumer is only possible with a deep understanding of the human being behind the “consumer”. My specialty studies are Segmentation and Positioning across a 20 year career starting as a researcher at Mercury and Synovate and then on the client side as Research Manager at Raiffeisen Bank.