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SENIOR PARTNER
Early on I saw that the people that were doing the best in a particular industry or business were deeply involved in the details of the business. You could find them occasionally back in the office, but mostly they were on the sales floor, or out in the market seeing their products and services interact with customers. To be effective in helping these successful people be even better at what they do we need to get out from behind our desks and get out in the market with them. Rolling up my sleeves and putting on my walking shoes – for me, that’s the best part.
Sponsorships - Do they really work?
2012-09-06 19:42:36
How many times have we seen a football game, Formula 1 race, basketball game or any other sporting activity with the parade of sponsor’s logos appearing along the perimeter of the event, on the event poster and website and as the rather bland background of the post-event press conference? Does it work?
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Sponsorships – Do they really work?
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