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From Football Cl2018-01-29 09:23:45
Marketing Dealin2017-11-15 09:43:31
Il Vespaio Itali2017-10-06 13:19:17
The Trump Brand2016-02-23 09:51:47
Consumer vs. Sho2015-12-14 11:23:06
Human Centric Ma2015-12-10 08:19:28
FOUNDER
I think that for any business to grow and succeed in an environment that is only increasing in its competitiveness day to day and constantly throwing up new challenges, you have to start with the realization that all your assets, skills, and capabilities – even your brand equity – are perishable. To stay one step ahead, it is critical to evolve and upgrade your business with new thinking and new ideas – all the time.
Optimizing Corporate Social Responsibility
2012-09-06 18:54:48
These days’ companies are becoming increasingly concerned about Corporate Social Responsibility (CSR) and the role of the company in the community. Some companies do it because they believe they can and should have a more positive role in society, while others see it mostly as a defensive move in the event something goes wrong. Regardless your motivation, it makes sense to do it.
Read moreFrom Football Club to Lifestyle
Written By Matteo Rinaldi Analysis by Luca Bertocci I’ve had the opportunity recently to work on...
Marketing Dealing With Nano-Seconds
By Zeynep Ece Coban & Matteo Rinaldi In the last century, we have seen a clear shift in customer...
Il Vespaio Italia Touch-points Communication Strategy
By Luca Bertocci & Matteo Rinaldi Human Centric Marketing can bring strong results, no matter...
The Trump Brand
What’s Driving Trump’s Amazing Appeal with American Voters? Whether you are for or against Donald...
Consumer vs. Shopper – Who is the real target?
In an era where digital is becoming pervasive, online shopping is becoming more and more frequent....
Human Centric Marketing
As marketers, we like to believe we are consumer centric in everything we do, but the reality is that...
Anticipation In Marketing – “Winning Without Fighting”
Wayne Gretzky, one of the greatest hockey players of all time once said: “I skate to where the...
The Butterfly Effect – Making Customer Value Everyone’s Job
David Packard, one of the founders of Hewlett Packard, once said that “marketing is too important...
A Change in Society as Reflected on Facebook
The phenomenal success of “You are from Rimini if” Understanding why people do what they do has...
The Rise Of Nationalism
Problem or opportunity for marketers? There has been a rise in nationalism across the world over the...
Exponential Positioning – Solving For X
People in the real estate business will tell you that the three most important factors to consider...
Sponsorships – Do they really work?
How many times have we seen a football game, Formula 1 race, basketball game or any other sporting...
Can you feel the … Tension?
American comedian Jerry Seinfeld stated that the architecture of humor is all about digging into a...
Optimizing Corporate Social Responsibility
These days’ companies are becoming increasingly concerned about Corporate Social Responsibility...
Value Diagnostics; Getting it right
Imagine the new manager of a Formula One team. His goal has been predetermined with extreme clarity:’...
Forget ATL and BTL; Think Customer Engagement Instead
We have all heard marketing communications defined as either ATL (Above The Line) or BTL (Below The...
Balancing the Global/Local Brand Experience
Developing an effective strategy for your brand in the market is tough work. It is even tougher to...
The Dr. House Of Marketing
We all know Dr. House; the guy we love to hate. The famous TV-character who turns the rules upside...
Are category influencers really important? For Apple: Yes.
In May 2011 Apple took over the throne from Google as being the most valued brand in the world. There...